Barbara Gibson


Dr Barbara Gibson is a consultant, researcher and lecturer focused on intercultural communication and global business.Her recently completed doctoral research explored “Intercultural Competencies Needed by Global CEOs.”With more than 25 years’ experience as a business communication professional, she has worked with companies worldwide, and is a past international chair of the International Association of Business Communicators (IABC). She is immediate past-president of SIETAR UK (the Society for Intercultural Education, Training and Research) and currently serves as International Group Chair of CIPR (the Chartered Institute of Public Relations). She is a lecturer in intercultural business communication for Birkbeck – University of London, as well as programme director for the MA in Intercultural Communication for Business and Professions.


The Global CEO: Developing intercultural competencies needed at the top
Although there is growing recognition that Chief Executive Officers need international experience, little is known about which intercultural competencies are needed at the top. Most of the research in the field has focused on either mid-level managers or international students. This research aimed to fill that gap by exploring the strategic-level intercultural challenges faced by companies doing business internationally and by identifying the intercultural competencies needed by CEOs, as well as ways to develop them.

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